What are you doing to grow your business? There are many ways to grow a business today, but have you ever considered using giveaways? Free products and services are an excellent tool for growing a business. Many business owners fear using them because they are worried about the cost of using them. The truth is, it is affordable to use them because they take a low amount of capital and have a high ROI.

With that in mind, let’s see how you can use free products and services to take your business to another level.

Step 1. Define your goals

Why are you giving away free products or services? What results are you looking forward to by using giveaways? To increase brand awareness or boost traffic?  Make sure you certain of what you are measuring. Don’t get started without clear goals, as it won’t be effortless to leverage your giveaways.

Below are some giveaways goals you can measure:

• Number of social shares: Increasing brand awareness and generating sales in the process.
• How many entrants: Increasing brand awareness.
• Number of new likes and followers: Brand building over time.
• Amount of emails collected: Has your email list expanded. Emails are valuable as they help you engage your customers through a medium they check often.

Step 2. Provide an incentive for the giveaway

It is simple to give an incentive for your giveaways. Just offer your own products. If you are an author, give away your own book. If you run an eCommerce store, give a product. This way, you are not only giving something people want from you and but also attracting new people to your brand. If people are happy with your giveaways, they may buy more and tell their friends. That will be a big win for your business.

Step 3. Find out if there is a software tool that suits your needs

If you find it challenging to decide which giveaways to give, consider using giveaway tools like Wishpond, Gleam.IO, and Raffle Copter. They come in handy and will help you make an informed decision. Try each at a time and see which one gets the job done well for you.

Step 4. Promote your giveaway

People will only know about your giveaways if you promote them. So, make sure to come up with a way of advertising. This may require your time, money, and energy. So make sure you are adequately prepared for the journey.

Below are the various ways you can use to promote your giveaways successfully:

Paid Facebook Ads

Facebook is a leading advertising platform, and promoting on its gives you an edge. You can as well consider other platforms. Paying to promote your giveaways on Facebook will help you:

• Focus on particular areas, such as a zip code.
• Target the right demographic.
• Find people who are interested in your product and much more.

Influencer outreach

Try contacting a few influencers to promote your giveaways. Make sure to reach out to the right influencers. Researching will help you come up with a list of reliable influencers. These guys will really help in reaching the goals of your giveaway on time. You don’t need to work with many influencers. Even one is enough.

Newsletter distribution

Leverage the email list of your subscribers by sending your giveaways to them and see if it works out well for you. If you don’t have such a list, start with the few contacts you have. Make sure to use a professional marketing email. Such an email is always exciting, provides details about the giveaways, and get people to take action.

Social communities

It is effortless to promote on social communities. Just visit them and search for people who are likely to have an interest in your giveaways. You can visit Pinterest Groups, Google Plus Communities, and any other community you find interesting. Before you join and share in any group or community, make sure to read and understand all rules.  

Involve your friends and family

People close to you can help spread the gospel in the right manner and within a short period. Your friends and family already know you and your brand, this means it will be easier for them to promote your giveaways. So, if you have a list of friends or family members who would be happy to help, don’t hesitate to work with them.

More ways to promote

• Reddit
• Forums

As you can see, it is possible to use giveaways to grow your business and remain competitive. Have you used giveaways before? We have laid a firm foundation for you; it is your turn now to practice. We are here in case you need a hand.