Branding Creates a Distinct Business Personality
A brand is not just a brand name but a host of associations in the consumers’ minds about the product or company relating to quality and other elements.
Business Education
Social Networking Strategies for Small Business
Basic social media marketing tools can make an impact for small business owners.
Branding Guidelines for Small Business
Branding is the most important step for a small business. Develop a strong brand image for a powerful impact by following these guidelines.
Customer Value Is Much More than Product and Price
Superior customer value is not just a matter of delivering a quality product conveniently at a great price. It is the total experience that a customer gets.
Sell Value, Not Price, or Don’t Sell at All
Buyers bought for a variety of reasons: brand loyalty, relationships and, of course, price. Today’s buyers want value.
Effective Value Propositions are Critical for Business Success
A customer value proposition that resonates with the needs and desires of a target group with its relevance and clarity gives any business a great start.
How to Act Professional Even If You Do Not Feel Like It
If you want to keep customer’s happy, and improve your business then it is of utmost importance that you remain professional at all times, no matter what!
Business Guide: Creating a Business Logo
The image you choose for your business is an important part of the identity and image your business portrays to the outside world.
Don’t Make These 5 Self Employment Mistakes
Sometimes, professionals approach self employment without being fully prepared. Don’t make common self employment mistakes; learn how to avoid them.
How to Find Money for Your Small Business in 10 Steps
Use these 10 steps to search for an infusion of cash into an existing business or a startup.
