Management Styles and Techniques
Managers often have their own way of motivating and controlling their team, but some methods have been documented as techniques that can be used.
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Business Education
6 Ways to Set Goals For Success
Goals move a business forward. They take a small business from its vision to the reality of success. Goals measure achievements. Learn how to achieve.
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Brand Equity: What Is It? How Can I Build It?
Owners of start-ups and long-time businesses are always looking for ways to grow and expand. Brand equity is one of the most significant factors to
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Branding Creates a Distinct Business Personality
A brand is not just a brand name but a host of associations in the consumers’ minds about the product or company relating to quality and other elements.
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Social Networking Strategies for Small Business
Basic social media marketing tools can make an impact for small business owners.
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Branding Guidelines for Small Business
Branding is the most important step for a small business. Develop a strong brand image for a powerful impact by following these guidelines.
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Customer Value Is Much More than Product and Price
Superior customer value is not just a matter of delivering a quality product conveniently at a great price. It is the total experience that a customer gets.
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Sell Value, Not Price, or Don’t Sell at All
Buyers bought for a variety of reasons: brand loyalty, relationships and, of course, price. Today’s buyers want value.
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Effective Value Propositions are Critical for Business Success
A customer value proposition that resonates with the needs and desires of a target group with its relevance and clarity gives any business a great start.
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How to Act Professional Even If You Do Not Feel Like It
If you want to keep customer’s happy, and improve your business then it is of utmost importance that you remain professional at all times, no matter what!
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